A Shrikeshire lady decided to proliferate her online shop with a variety of novelty sponges which she collectively termed “Bathroom Bum Sponges”, and became a millionaire within 6 months. We met with Gransted based entrepreneur Rita Barrowclough to find out more about her empire of arse cleaning products, and how such a simple idea changed her life forever.

“I just found a manufacturer of sponges cheap to import from China, sowed the word ‘BUM’ into them, and sold them as ‘Bathroom Bum Sponges’. It’s amazing how many people want their bare bottom hygiene to be tip top, and appreciate something that soaks washes, and pampers all the way around the inner angles. We even have speciality sponges such as the Sensitive Sponge for Bum Grapes, and we do his and hers matching, or his and his, or hers and hers, or they and theirs. As more pronouns come out we will make more profit from these niches too.”